Yesterday, Old Navy featured an advertisement on Twitter that offered customers 30% in honor of their “Thank You Event.” However, many customers retweeted and responded to the ad with hateful, racist remarks — because the ad featured a photo of a multiracial family.
Many of the responses were extremely hateful, exhibiting how miscegenation – the dating of persons of different races – is still a subject of controversy among different groups of people.
In response to the racist backlash from some Twitter users, the Old Navy models present in the ad decided to take a stand on social media.
In light of the controversy revolving around my pretend family… I am proud to be representing interracial love, multiculturalism, and most importantly, a mentality that supports opportunity for all ethnicities. Thanks @oldnavy 🙆🏾 #lovewins #hatefreezone 💛
A photo posted by Grace Mahary (@gracemahary) on
It was then followed by Twitter users from mixed families who shared their family pictures to take a stand against the miscegenation racism. And just like these users, we commend Old Navy for representing diverse families and not backing down from the “haters.”
— Noelle Devoe (@Noelle_CD) May 2, 2016
— KHARY PENEBAKER (@kharyp) May 1, 2016
— Stacy Parker LeMelle (@StacyLeMelle) May 2, 2016
— Brienne of Snarth☔️ (@femme_esq) May 1, 2016
— Maggie Moller (@MaggieMoller) May 2, 2016
Alex Temblador is a writer for The Next Family, who lives in Texas and runs Fempotential.com.