Ancestry.com released a Fourth of July campaign ad which recreated John Trumball’s famous “Declaration of Independence” painting with the descendants of the signers of the Declaration of Independence. However, unlike the original painting, Ancestry.com’s ad is a lot more ethnically and racially diverse.
Ancestry.com found 29 direct descendants of the signers of the Declaration of Independence to feature in the ad and many of these descendants are people of color. Within the commercial, the descendants recite the Declaration of Independence and create a very powerful image and message — America has evolved in a beautiful diverse way.
“We’re really humbled to have created a campaign that shines a spotlight on America’s modern-day diversity and our past,” Droga5′s Executive Creative Director Tim Gordon told HuffPost. “Not only does the campaign highlight how connected and diverse we are, it proves that diversity isn’t just something we value, it is part of who we are.”
Shannon Lanier is one of the black descendants featured in the video. She told AdWeek: “Through my family, I am part of history. Through the recreation of that historic moment, I feel like I’m making history—it shows how much our country has changed and how diverse and beautiful America’s family really is.”
Check out the commercial below: