We are proud to announce that Lego has introduced more diversity to their famous toys.
A new line of Legos, Lego City Line, now features a boy in a wheelchair, plus a family with a stay-at-home dad, a working mother, and their Lego baby. The figurine in the wheelchair also comes with a service dog too!
Soren Torp Laursen, president of LEGO Systems, explained to Fortune why Lego moved forward with a modern family and a person with a physical disability: “We aren’t responding to demand from anyone. We are trying to portray the world around us and listen to our consumer base.”
In 2015, Elissa Strauss wrote an op-ed requesting a stay-at-home Lego father. She wrote: “By playing with these LEGO sets, boys would not only get used to seeing men playing a larger role in domestic life, but come to think of it as fun too.”
Strauss isn’t the only one that’s happy to see Lego reflecting the modern makeup of today’s families. A few others are just as happy as we are to see toys evolve to mirror the beauty of our diversity.
— A Geek Daddy (@GeekDad248) February 21, 2016
— Chris Read (@CanadianDadBlog) February 20, 2016
— Adrianne Foley (@foleyadrianne) February 16, 2016
First Lego wheelchair figure has made my son super excited says Southport mum https://t.co/Ckmz2bOR4c
— Tracy Garcia (@TracyGarcia) February 16, 2016
— Disability Living (@DisabledCanada) February 12, 2016