Lloyds Bank has released a commercial featuring the different stages of life such as new motherhood, death and funerals, dropping children off at school for the first time, and even love.
Within the commercial, Lloyds Bank features many different characters, including a gay couple’s proposal. We witness the proposal and then the two men’s embrace later in the commercial after one of the men says, “yes.”
Titled, “For Your Next Step,” Lloyds Bank’s goal was to show that life is a series of steps and that they will be there for each of them.
“The new campaign builds on the phenomenal success of the 250th anniversary campaign, showing how we’ll always be by our customers’ side, giving them the financial confidence to take their next step,” said Lloyds marketing director Catherine Kehoe. She added, “We’ve adopted a contemporary and distinctive approach, focusing on the diverse and sometimes challenging moments in the lives of our customers today.”
What makes this advertisement significant is that Lloyds Bank intends to use it vigorously in public and not just online, something that is not often done with ads that feature LGBT persons. The company is planning to introduce the ad in cinemas and create print ads and billboards.
The featured photo of the same-sex couple is one such ad that they plan to use.
Check out the commercial below and be glad in knowing that the number of businesses in support of the LGBT community is growing.