By Alex Temblador
With Hilary Clinton in the running to be the next president of the United States, it’s a perfect time for Mattel to release their newest Barbie — Presidential Barbie and Vice President Barbie.
For this project, Mattel, the creators of Barbie, partnered with SheShouldRun, a non-profit that inspires young girls and women to run for public office. President Barbie and VP Barbie are sold together for $24.99 in four different body types.
Erin Loos Cutraro, co-founder and CEO of She Should Run, tells Babble, “By introducing the new President and Vice President Barbie dolls, the first all-female ticket, we hope to inspire girls to imagine themselves as leaders.” She added: “Our play reflects our culture in that moment in time and the more girls ‘play’ being President, the more obvious it will be to them that they can actually aspire to that role and so many others.”
In addition to these new Barbies, Mattel and SheShouldRun created worksheets that inspire young girls to think about what kind of leader they want to be and leaders they admire.
Though President and VP Barbie are a great start, SheShouldRun would like to see more leadership Barbies. “There are 500,000 other elected offices across the country and we need to be grooming more women to run for them. It’s not just about the presidency, it’s about offices at all levels of government that would benefit from the ideas and perspectives of women. So with that, we would love to see careers like Mayor Barbie, City Council Member Barbie, or even Town Sheriff Barbie,” said Cutraro.
Cutraro explains how parents — regardless of whether they buy this doll or not — can inspire their daughters to be leaders and make a difference: “Ask your daughter, niece, or favorite young girl what they want to change about the world and then encourage them to be that change, and talk to them about the difference leaders can and do make in your community. Teach a girl the power of her voice. Because you could be the spark that ignites a girl’s passion for public service.”
Barbie also made a video that asked girls what they would do if they were president. Check it out:
Alex Temblador is a writer for The Next Family and founder of a women’s blogazine, Fempotential.