Lush, a cosmetics brand, is all about showcasing that love is love this Valentine’s Day with a beautiful ad campaign featuring gay couples.
The cosmetics company featured the gay couples in pink baths and soapy water on their homepage and on social media.
A spokesperson for Lush told Metro:
“At Lush we believe that love transcends gender. We set out to do one thing when creating our Valentine’s Day visuals, we wanted to capture love between two people and we believe that’s what we have done here. The fact that our loyal and loving fans are starting their own conversations using our visuals and #loveislove absolutely warms our hearts.”
The brand definitely won some love from fans on Twitter. Check it out below:
@lushcosmetics loving that you use a non heteronormative couple here. Take my money forever 💸💸💸💸💸
— Gabrielle Leimon (@GabrielleLeimon) January 19, 2017
— Shelbs 💚 (@shelbystotler) January 20, 2017
@lushcosmetics I’ve never bought anything from Lush, but I love the fact that they support different sex couples 🏳️🌈❤
— Mami (@_Isabellachanel) January 19, 2017
@lushcosmetics I’m single, but I can’t even be salty about this because of how effing cute it is! 😍😍😍😍❤❤❤
— Kayla Jones (@kaylamarrero) January 19, 2017