Our 10 Favorite Pride-Inspired Gear & Stories of 2017

This week, we kick off Pride Month! We were too excited to see different brands and groups supporting Pride this year that we just had to share our favorites. Check them out below:

1. Target

Target is back with their PRIDE line. If you haven’t heard, Target has been premiering this line for the last five years and we couldn’t be happier with this year’s products. From fanny packs to shirts to swimsuits to sunglasses, Target has it all! We especially love the PRIDE line for kids that shows love for two-dad and two-mom families!

2. U.S. Soccer

Three cheers for the men and women’s U.S. Soccer teams who will be sporting rainbow-inspired jerseys during Pride Month. Following the matches, the jerseys will be auctioned off for charity.

Jill Ellis, coach of the women’s team, told USA Today, “As much as (gay slurs and homophobia) have been a bastion for locker room talk on certain teams, I also think it’s a place where we can break down barriers and forge supportive environments and equality.” Here’s hoping! Good job, U.S. Soccer!

3. Nike

Nike is releasing their #BeTrue Pride collection on June 1 and the products look amazing! There’s a lot of “firsts” in this year’s Nike Pride line such as “Nike’s first eight-color HD rainbow-colored Swoosh design, as well as the first rainbow-colored VaporMax Air unit.” It’s also the first time that these products will be available in key cities globally — right on, Nike!

“The key for us was to create something that people could unite around to show their support for LGBTQ athletes,” says Robert Goman, Nike’s LGBT network leader, in a statement. “Sporting your rainbow in the gym or on a run became a way to feel like you belonged to something larger—you were connected to being ‘out’ or being an ally.”

4. Snickers

If you attend a Pride event in the UK, look out for these special LGBT-inspired Snickers. The company has partnered with Gay Star News and will include the limited edition Snickers in bags passed out at U.K. Prides.

Ian Hepburn, Marketing Director for Mars, Snickers & Twix said, “SNICKERS® bars will incorporate the iconic Pride flag colours and include a positive message of #BeWhoYouAre to the community who will be attending the Pride festivals nationwide this year.”

5. Converse

Converse is another cool shoe brand that is releasing a Pride shoe this year. The All Star High Top is a dizzying collection of rainbows. They can be customed with names or personal messages and all net proceeds from these sales will go toward helping LGBTQ Youth organizations.

 

6. Levi

While most brands are opting for rainbow-colored gear, Levi has a more bold line for Pride 2017. Their Pride gear this year is focused on addressing homophobia, transphobia, and AIDS-phobia with an overall theme of “Fight Stigma.”

One shirt has the history of LGBT rights on the back, while a trucker vest pays homage to ACT UP with the phrase they coined, “Silence Equals Death.” A portion of the profits from this Pride line will go to the Henry Milk Foundation.

7. Gucci

Gucci has joined brands that support Pride this year with two rainbow shoes. The first is a leather low top platform sneaker with a rainbow platform, while the other is a high top with a rainbow high-top section. Though it’s great to see Gucci supporting Pride, take note that these shoes don’t come without the Gucci price tag. They’re $995 and $695.

8. Adidas

Adidas is also joining companies in showing their Pride this June. However, their shoe will be a little more subtle in its show of LGBT love. Called the Ultra Boost 3.0 LGBT, it’s a black shoe with a rainbow gradient on the heel. The shoe is set to release on June 1.

9. City of Nanaimo, Canada

We love when cities support Pride! It was with pure happiness that we saw that the city of Nanaimo in British Columbia, Canada, has added two more rainbow crosswalks for this year’s Pride! Good job, Nanaimo!

10. LA Rams and Google and BCG Digital Ventures

We are so happy to see that the NFL team, the Los Angeles Rams has joined Google, BCG Digital Ventures, and others in sponsoring colored lights for the Pride parade in Venice.

“We are proud to work with Venice Pride and to stand in alignment with the LGBT community that is such an important part of the fabric of Los Angeles,” said Los Angeles Rams Vice President of Community Affairs Molly Higgins. “Inclusion has always been a valued part of our organization and we see this as a unique way to publicly celebrate the diversity that makes this community so special.”

This is supposedly the first time that a NFL team has sponsored a LGBT event.